JULIANNE CARELL

Hi! I'm Julianne. New Jersey-born and raised. Magazine beauty editor-turned copywriter and em dash enthusiast of 15+ years. Addicted to: fonts, carbs, weekly blowouts, TikTok tarot. Recovering from: shopaholism, Doordashing anything and everything, ADHD perfectionism/procrastination, The RealReal...

 

I've spent my career writing for renowned global beauty and fashion brands and working alongside the world's best editors, creative directors, and visionaries. Recently wrapped a three year stint at Estée Lauder modernizing messaging and storytelling across makeup, skincare, and fragrance.

Previously I led digital copy at NARS Cosmetics where I oversaw the vision and execution of its provocative brand voice globally, polishing and adapting for markets by channel across e-commerce, social, and emerging digital spaces.

 

I also spent 6 years as a beauty editor at Glamour, where I managed the vertical across digital and social—writing, editing, and producing content for service, trend, celebrity, and market-driven pieces; all while researching and testing the latest brands and products.